Major Project: Concept Development: Swapping - Better Than Ownership

Through out major project research l have developed many concept on the way to the right one. The first one l have worked on was Better Than Ownership campaign, which carried my explorations to another level. The concept behind those series of posters was to give the audience the idea of strong and well connected Swapping network, however the language was too formal considering brand's service field. Yet, the layout was the stepping stone of the final concept and branding guidelines constitute themselves during the process.