So here is the my final project mapping and path way for the major project. My main goal is to developing an innovative language rather than designing all the items below. However, I will try my best to finish them all in time. Moreover I came with a copy for the Swapping concept, which explains the basic principles of the ideology to the target audience, I am hoping to use it on promotion materials during my further concept developments. All in all the new Swapping slogan is "Better Than Ownership!". I am glad with my recent progress, hope I can finish all design elements on time.
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| Major Project, Collaborative Consumption Brand, Swapping, Map, Vol. 11 |
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